Brand guidelines, brand collateral and strategy for international finance company Maxxia.
To take an international company with existing branding and create an airtight guideline for use across it’s territories. Reverse engineer a trusted and respected brand to ensure the guidelines stay true to the original creation of the brand. Create brand collateral that shows consistency of design, messaging and the companies ethos.
We created logo specifications and guidelines for typography, colour, iconography, image style and usage, and more. Then took these guidelines and used them across all of Maxxia’s brand collateral.