The Challenge
To develop a brand strategy that would support the ethos and personality of the business owners. Create a logo that looks modern but gives a nod to the classic barbers shops.
London based male grooming company ‘The Clipper Club’ needed a brand strategy and logo design to launch their new shop and grooming products.
To develop a brand strategy that would support the ethos and personality of the business owners. Create a logo that looks modern but gives a nod to the classic barbers shops.
We developed a brand strategy, identified key demographics and ran business owner and customer workshops. Once this phase was complete we moved onto logo design. Developing a distinct illustration style ‘Clipper Club’ can own, as part of their logo and used throughout their brand collateral.
"Until starting this project we had no idea how important a brand strategy was. If it wasn't for this we would have a complete scattershot approach to our branding and marketing. The expertise delivered by Sherbert Lemon has been exceptional and can not recommend them enough."