The Clipper Club

London based male grooming company ‘The Clipper Club’ needed a brand strategy and logo design to launch their new shop and grooming products.

Scope of Project
Creative Strategy
Logo Design
Brand Design / Visual Language
Guidelines & Toolkits
Brand Collateral

The Challenge

To develop a brand strategy that would support the ethos and personality of the business owners. Create a logo that looks modern but gives a nod to the classic barbers shops.

Our Response

We developed a brand strategy, identified key demographics and ran business owner and customer workshops. Once this phase was complete we moved onto logo design. Developing a distinct illustration style ‘Clipper Club’ can own, as part of their logo and used throughout their brand collateral.

"Until starting this project we had no idea how important a brand strategy was. If it wasn't for this we would have a complete scattershot approach to our branding and marketing. The expertise delivered by Sherbert Lemon has been exceptional and can not recommend them enough."

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